Client
Serenique
Overview
Serenique elevates lip care to an art form with its 2024 luxury lipstick collection, merging uncompromising hydration with vibrant, long-wear color. Designed for the discerning modern woman, our innovative formula blends the nurturing comfort of a balm with the bold pigment of a premium lipstick—delivering 18-hour wear without compromise. Crafted from ethically sourced organic ingredients and free from parabens, Serenique embodies a new standard in conscious beauty, where wellness and sophistication coexist seamlessly.
Client
Serenique
Industry
Cosmetic
Service
Logo Design
Branding
Duration
2 Weeks
The Challenge
Market Differentiation: Standing out in the saturated beauty industry with a product that transcends traditional categories (balm vs. lipstick). Consumer Trust: Establishing credibility as a luxury brand committed to clean, sustainable ingredients. Performance Paradox: Overcoming skepticism about achieving both intense hydration and long-lasting color in a single product. Brand Narrative: Crafting a story that resonates with eco-conscious consumers without sacrificing allure or prestige.
The Solution
1. Hybrid Innovation: Developed a proprietary "Balm-Stick" technology, combining shea butter and hyaluronic acid for hydration with micro-encapsulated pigments for fade-resistant color. 2. Ethical Luxury Positioning: Transparent sourcing storytelling: Ingredient origins highlighted through minimalist, jewel-toned packaging. Certified vegan and cruelty-free with Leaping Bunny approval. 3. Sensory Branding: Signature scent (vanilla orchid) and weighted, magnetic packaging for tactile luxury. "18-Hour Confidence" campaign featuring real-world wear tests by diverse beauty influencers. 4. Digital Experience: Augmented Reality try-on tool mimicking the product's plumping effect in real time. "Lip Wellness Quiz" to personalize shade recommendations based on lifestyle and hydration needs.
The Result
Organic Engagement: Social media buzz from users praising the formula’s creamy texture and non-drying wear. Brand Positioning: Recognized as a sophisticated yet conscious choice in the clean beauty space. User Testimonials: Repeated mentions of the product’s unique ability to maintain lip comfort while delivering vibrant color.
