La Búsqueda

La Búsqueda

Client

La Búsqueda

Year

2023

La Búsqueda: A Refined Visual Identity for a Thought-Provoking Podcast

La Búsqueda: A Refined Visual Identity for a Thought-Provoking Podcast

Overview

La Búsqueda is a podcast that explores profound and thought-provoking themes. To align its visual identity with its content, the client sought a refreshed, more refined aesthetic that would better capture the essence of the show. My role in this project was to develop a cohesive and sophisticated brand identity through logo redesign, color palette adjustment, and overall visual enhancement.

Client

La Búsqueda

Industry

Podcast | Radio

Service

Brand Identity

Digital Design

Logo Design

Duration

2 Weeks

The Challenge

The existing branding no longer reflected the podcast’s evolving tone and depth. The client wanted a more understated yet impactful design, incorporating cooler hues to evoke a sense of gravitas while maintaining a strong, recognizable identity.

The Solution

With full creative freedom and minimal guidelines, I reimagined La Búsqueda’s visual identity by: - Redesigning the logo, incorporating the letter "B" as a microphone to seamlessly tie into the podcast’s theme. - Refining the color palette, opting for cooler tones to establish a sophisticated and introspective mood. - Enhancing brand consistency, ensuring all visual elements worked harmoniously to create a distinctive identity.

The Result

- A cohesive and impactful brand identity, strengthening the podcast’s visual presence. - A more professional and engaging aesthetic, resonating with the intended audience. - Successful collaboration and client satisfaction, marking our second project together with outstanding results. This project exemplifies my ability to translate conceptual ideas into compelling visual narratives, enhancing brand perception and audience connection.

PORTFOLIO

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