Client
La Búsqueda
Overview
La Búsqueda is a podcast that explores profound and thought-provoking themes. To align its visual identity with its content, the client sought a refreshed, more refined aesthetic that would better capture the essence of the show. My role in this project was to develop a cohesive and sophisticated brand identity through logo redesign, color palette adjustment, and overall visual enhancement.
Client
La Búsqueda
Industry
Podcast | Radio
Service
Brand Identity
Digital Design
Logo Design
Duration
2 Weeks
The Challenge
The existing branding no longer reflected the podcast’s evolving tone and depth. The client wanted a more understated yet impactful design, incorporating cooler hues to evoke a sense of gravitas while maintaining a strong, recognizable identity.
The Solution
With full creative freedom and minimal guidelines, I reimagined La Búsqueda’s visual identity by: - Redesigning the logo, incorporating the letter "B" as a microphone to seamlessly tie into the podcast’s theme. - Refining the color palette, opting for cooler tones to establish a sophisticated and introspective mood. - Enhancing brand consistency, ensuring all visual elements worked harmoniously to create a distinctive identity.
The Result
- A cohesive and impactful brand identity, strengthening the podcast’s visual presence. - A more professional and engaging aesthetic, resonating with the intended audience. - Successful collaboration and client satisfaction, marking our second project together with outstanding results. This project exemplifies my ability to translate conceptual ideas into compelling visual narratives, enhancing brand perception and audience connection.
